For our founder, Erin, this company is more than just a brand — it’s a reflection of over 20 years of passion, experience, and purpose in the beauty industry. Since launching Erin Smith Beauty Creations in 2020, she’s been dedicated to building something that empowers women —not just to offer stunning bridal glam, but to create a space where women feel empowered, supported, and seen. Her mission goes beyond makeup; it’s about helping artists grow in both skill and confidence while upholding the natural glam and professional standard that defines this brand.

For our brides and their bridal parties, this heart and purpose behind Erin Smith Beauty Creations translates into so much more than just flawless makeup and hair. It means stepping into your wedding morning feeling completely taken care of — surrounded by artists who are not only incredibly skilled, but genuinely passionate about making you feel your most confident, radiant self.

Erin’s commitment to excellence and empowerment is reflected in every detail: from seamless communication and thoughtful scheduling, to an atmosphere that’s calm, uplifting, and centered around you. Her team shows up not just as beauty professionals, but as supportive, attentive, and kindhearted women who truly care about your experience.

Because when you feel seen, supported, and celebrated, that’s when the real beauty shines through — and that’s what Erin and her team are honored to provide on one of the most important days of your life.