JULY NEWSLETTER

Erin Smith
Jun 30
3 min read

🇺🇸JULY NEWSLETTER

Monthly Updates and News!

HAPPY 4th of JULY!

This Fourth of July, we celebrate freedom, strength, and the fierce independence of women who light up the world with courage and grace. Here's to the bold, brave, and beautifully unstoppable—because independence isn't just a day, it's who we are. 🇺🇸✨

Personal Announcement: My son, Austin has successfully graduated High School with Summa Cum Laude and is going to Marquette University in Milwaukee, WI in August for Environmental Engineering. We had a huge Grad party June 21st and was amazing! Now that I’m not planning the party, I have my brain back lol. The next step is moving him in on August 20th (my birthday), but we are very proud and excited for him.

Another FYI: I’m having a procedure on 7/17 in the afternoon and may be off my phone for about 24 hours, so give me some grace. I will make sure everyone has what they need for that week. (Though most of you don’t read these emails, lol) — **Another FYI:** I’m having a procedure on 7/17 in the afternoon and may be off my phone for about 24 hours, so give me some grace. I will make sure everyone has what they need for that week. (Though most of you don’t read these emails, lol)

🙌🏼 NUMBER UPDATE: 78 weddings in Illinois, 29 in Arizona, 60 in Utah & 4 in Florida =171 for 2025

8 weddings in Illinois, 7 in Arizona, 4 in Utah & 0 in Florida =19 for 2026

We’ve surpassed last year and booked almost 200 in a year!

**Utah is getting so busy we have expanded to St. George and added more artists to SLC!**

Meet our New Artists!

Justyce, Jenny, Kelsey, Emily, Alyssa, Marquessa, & Delanie

On-Site Artist Brand Expectations for Erin Smith Beauty Creations

Arrive Early & Prepared:Arrive 10–15 minutes early, fully prepared with a clean, organized, and fully stocked kit.
Professional Appearance:Wear clean, neutral-toned, professional attire (all black or brand-approved colors). Hair styled and makeup polished to reflect our elevated, natural glam aesthetic.
Warm, Friendly Demeanor:Greet the client with a calm, kind, and confident presence. Make them feel instantly at ease and supported.
Follow the Timeline:Work efficiently and stay on schedule. Know the run of show and help guide the prep flow with grace.
Flawless Application Standards:Apply makeup and/or hair with precision, cleanliness, and attention to detail—aligned with our signature look: radiant, fresh, long-wearing, and camera-ready.
Skin Prep is Key:Prioritize skin prep to ensure longevity and a non-cakey, glowing finish.
Cleanliness & Hygiene:Sanitize hands, tools, and surfaces before and between clients. Maintain the highest hygiene standards at all times.
Respect the Space:Keep your working area tidy, compact, and non-disruptive to the bridal party and other vendors.
Clear Communication:Check in with the lead artist/wedding coordinator. Be proactive, responsive, and solutions-oriented in any situation.
Zero Drama, All Teamwork:Contribute to a calm, supportive, drama-free environment. We’re here to elevate the client’s experience and support each other.
Photos & Communication:Take clear, well-lit photos of your work (before/after or final look) and send them via text to confirm the job is complete and everyone is happy to Erin. Include a quick note on how the day went.
Content Bonus:Bonus points for sending behind-the-scenes content, reels, or additional material that can be used for marketing. Be mindful of consent and always prioritize the client's comfort.
Gratitude & Grace:Express appreciation to the client and team before leaving. Leave the space better than you found it.
Results and respect for our branding creates opportunity and bookings, which means money!

Great work Lauren & Mimi! 👇🏽

One had 1657 views, another with 721, and 699

Second place is Cheyane with 569

Sold out dates: 9/13 utah, 10/4 & 11 illinois

~New Employee Portal Page!~

Website

In the portal you will have access to all the emails, Google sheets with all the weddings, calendly through which trial appointments and weddings get scheduled, copy of onboarding documents, airbrush tanning certifying link, farmasi link, and review links.

Not everyone will be the right fit for my brand — and that’s okay.I’ve invested thousands of dollars and countless hours into building a business rooted in passion, professionalism, and growth. I continually seek coaching, attend business retreats, and remain committed to feedback and the evolution of my brand.

This journey isn’t just about success — it’s about creating a space where strong, independent artists thrive doing what they love, while being respected and heard. I value clear communication, mutual respect, and a shared vision. That’s what truly builds something meaningful.

Farmasius.com/erinsmith