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💐MAY NEWSLETTER

Monthly Updates and News!

HAPPY MOTHER’S DAY

Sunday we celebrate all the incredible moms, mother figures, and nurturing spirits among us. Whether you're a mom, stepmom, bonus mom, fur mama, or simply someone who shows up with love, strength, and grace every day—you are appreciated beyond words.

Thank you for the beauty you bring into the world, not just through your talent and artistry, but through your compassion, resilience, and heart. You inspire me and so many others with the way you care for our clients and each other.


Wishing you a day filled with love, rest, and recognition—you deserve it all. 💐✨


NUMBER UPDATE: 69 weddings in Illinois, 25 in Arizona, 45 in Utah & 3 in Florida =145 for 2025

7 weddings in Illinois, 3 in Arizona, 2 in Utah & 0 in Florida =12 for 2026

We’ve surpassed last year!


We are in the top 5 for Makeup for Best of Arizona! We find out on May 28th if we won!
We are in the top 5 for Makeup for Best of Arizona! We find out on May 28th if we won!

On-Site Artist Brand Expectations

  • Arrive Early & Prepared:Arrive 10–15 minutes early, fully prepared with a clean, organized, and fully stocked kit.


  • Professional Appearance:Wear clean, neutral-toned, professional attire (all black or brand-approved colors). Hair styled and makeup polished to reflect our elevated, natural glam aesthetic.


  • Warm, Friendly Demeanor:Greet the client with a calm, kind, and confident presence. Make them feel instantly at ease and supported.


  • Follow the Timeline:Work efficiently and stay on schedule. Know the run of show and help guide the prep flow with grace.


  • Flawless Application Standards:Apply makeup and/or hair with precision, cleanliness, and attention to detail—aligned with our signature look: radiant, fresh, long-wearing, and camera-ready.


  • Skin Prep is Key:Prioritize skin prep to ensure longevity and a non-cakey, glowing finish.


  • Cleanliness & Hygiene:Sanitize hands, tools, and surfaces before and between clients. Maintain the highest hygiene standards at all times.


  • Respect the Space:Keep your working area tidy, compact, and non-disruptive to the bridal party and other vendors.


  • Clear Communication:Check in with the lead artist/wedding coordinator. Be proactive, responsive, and solutions-oriented in any situation.


  • Zero Drama, All Teamwork:Contribute to a calm, supportive, drama-free environment. We’re here to elevate the client’s experience and support each other.


  • Photos & Communication:Take clear, well-lit photos of your work (before/after or final look) and send them via text to confirm the job is complete and everyone is happy to Erin. Include a quick note on how the day went.


  • Content Bonus:Bonus points for sending behind-the-scenes content, reels, or additional material that can be used for marketing. Be mindful of consent and always prioritize the client's comfort.


  • Gratitude & Grace:Express appreciation to the client and team before leaving. Leave the space better than you found it.


  • Results and respect for our branding creates opportunity and bookings, which means money!


~New Employee Portal Page!~



Go to the Footer of the Website and create a Login and select from the drop down menu “Artist Employee Page”
Go to the Footer of the Website and create a Login and select from the drop down menu “Artist Employee Page”

In the portal you will have access to all the emails, Google sheets with all the weddings, calendly through which trial appointments and weddings get scheduled, copy of onboarding documents, airbrush tanning certifying link, farmasi link, and review links.

We have also added bridal phone numbers to the Google wedding spreadsheet and they will be in your calendly appointments.

🎉 REEL CONTEST ALERT — Let’s Go Viral Together! 🎉Calling all Erin Smith Beauty artists + collab partners!
🎉 REEL CONTEST ALERT — Let’s Go Viral Together! 🎉Calling all Erin Smith Beauty artists + collab partners!

Between now and June 30th, create a reel using past or current content (yep—even throwbacks!) that features your work with Erin Smith Beauty Creations. Tag us + collaborate with me directly on IG!


💫 The reel with the most views wins a bonus!Valerie’s reel from a February wedding already hit 4,047 views and counting—proof that your artistry deserves to be seen!


Let’s celebrate each other, show off our work, and make the algorithm go wild while building brand visibility and HAVING FUN. 💄✨


How to Enter:

  • Post a new Reel featuring your bridal hair or makeup work

  • Collaborate/tag @erinsmithbeautycreations

  • Use hashtags: #erinsmithbeautycreations #esbcartistcontest

  • Deadline: June 30, 2025

  • Most viewed = BONUS + bragging rights 🔥


Let’s glow up the feed together. Who’s in?

Lorraina (and I) had a wonderful and successful Farmasi Parti 5/8 where she will make $400 from her makeup kit and being an artist!
Lorraina (and I) had a wonderful and successful Farmasi Parti 5/8 where she will make $400 from her makeup kit and being an artist!


 
 
 

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